Titian Become Marsworthy
The Titian project merges space exploration with a journey to Mars, featuring a cohesive visual identity and engaging experience for a broad audience. The focus was on creating a transformative experience that highlights the innovativation and a adventurous spirit.
Branding:
Research & Analysis, Brand Strategy, Naming and Brand Expression
Strategy & Design Collaboration:
Julian Rucker
Alahna Waters
Challenge
Develop a distinctive brand strategy and expression for Titian, an innovative project that merges space exploration with an engaging and futuristic journey to Mars. The challenge is to capture the excitement and novelty of cosmic travel while ensuring a cohesive and memorable experience that appeals to a broad audience. The brand should evoke a sense of adventure and otherworldly allure, setting a new benchmark for space travel.
Solution
Titian voyages will be accessible adventures beyond Earth, focusing on innovation, adventure, inclusivity, and education. The brand will embody a curious, inspiring, and engaging personality, highlighting the transformative experience of space travel as a journey of discovery and learning. This approach ensures a cohesive and compelling brand that appeals to a wide audience, setting a new standard in space travel.
Brand At-a-Glance
PURPOSE
Reveal the wonders of the universe.
POSITIONING
Titian is the only transformative cosmic voyage that helps awe-seeking escapists to become Marsworthy.
AMBITION
By 2050, we successfully transport 100,000 passengers to Mars, while achieving a 95 percent passenger satisfaction rate in terms of safety, comfort and overall travel experience.
VALUES
Adventurous, Cozy & Otherworldy
Titian pioneers our industry with cutting-edge solutions that leave the world astonished while infusing an adventurous spirit into everything we do. We foster a cozy ambiance and spearhead sensorial and educational initiatives while maintaining a deep commitment to immersive experiences. We operate otherworldly, leading our industry with a sublime and magical touch, always guided by our visionary spirit.
Brand Expression & Spatial Experience
LOGO
The Titian logo embodies the spirit of space exploration and innovation, serving as a constant reminder of the journey's transformative experience.
COLOR
The color Titian, embodying the essence of Mars, is used for communication to remind us of the destination, while secondary colors, reflecting the Martian skyline, form the backbone of each composition.
TYPOGRAPHY
The Titian typography reflects the boldness and elegance of space exploration with sleek, modern lines and subtle curves, ensuring a recognizable identity.
IMAGERY
The Titian imagery captures the essence of the Mars journey, blending Martian landscapes, futuristic architecture, and immersive technology to evoke a sense of wonder and exploration.
Images in this project were created using Midjourney, and other AI-powered image and text generation tools.. Third-party images, text, and logos are the property of the respective rightsholders. They are used here as part of a graduate student presentation for demonstration purposes only.