Jerry Adam Guzmán started as a graphic designer and built a practice that now spans strategy, brand, spatial thinking, and experience. He led arts and culture initiatives as director of a community-based nonprofit, contributing to neighborhood revitalization, and developed interior design strategies for luxury hospitality projects across California and Hawaiʻi.
In 2022 Jerry founded Casa 129, a studio that conceives cultural spaces and hospitality projects grounded in place and connection. In 2024 he completed his MDes in Brand Design and Strategy at ArtCenter College of Design.
Jerry serves on the board of Bread & Salt and helped shape the Imperial Circle, a community-led giving group focused on reinvestment along Imperial Avenue. He is also a patron of the Sherman Heights Community Center, continuing his family's long-standing commitment to arts, culture, and community.
